What are buying signals?

Buying signals go beyond simple triggers (like "new funding round" or "new hire"). A trigger tells you what happened. A buying signal tells you why it's relevant to you specifically. For example, a company raising funds for R&D won't need your sales solution, but one raising funds to scale GTM will. SalesDuo analyses that context automatically.

How does SalesDuo actually work?

You provide your target account list and ICP criteria. We configure signal questions specific to your solution and market. Our system then scans multiple sources (company websites, financial reports, press releases, public news, job postings, gated data sources, and more), to surface relevant buying signals with evidence, confidence scores, and account-level context. Signals are deduplicated across runs so you never see the same alert twice.

What sources do you pull signals from?

Depending on your plan, sources include company websites, financial reports, press releases, public news, blogs, and gated sources such as SimilarWeb, BuiltWith, HG Insights, Crunchbase, and social platforms. We also maintain a proprietary jobs graph database for custom tracking of your target accounts.

How often are signals updated?

The frequency can be adjusted based on your credits package and needs.

How is this different from Google Alerts or Sales Navigator alerts?

Google Alerts and Sales Navigator alerts give you raw keyword matches — every mention of a company or topic, regardless of relevance. That creates signal fatigue. SalesDuo filters for actionable signals by analysing the context behind each trigger and determining whether it's genuinely relevant to your solution. Instead of 50 alerts you have to manually sift through, you get a prioritised shortlist of accounts showing real buying intent.

Can't I just use ChatGPT to do my own account research?

You can, and many teams do, but it's manual, one account at a time, and the output isn't structured or deduplicated. SalesDuo provides a purpose-built reasoning layer for outbound sales: it processes unstructured data (like job postings) into structured signals, creates a narrative across multiple data points per account, scores confidence levels, and delivers it all in a ready-to-action format. It's the difference between a search engine and a system.

How is this different from intent data platforms like Bombora or Sixth Sense?

Traditional intent data platforms track anonymous web browsing behaviour at the account level, which can be noisy and expensive with questionable ROI. SalesDuo tracks real-world, observable events (funding rounds, leadership changes, job postings, partnerships) and analyses the context behind them. We tell you not just that an account might be interested, but why the timing is right for your specific solution.

How is this different from Apollo, ZoomInfo, or Clay?

Those tools are primarily contact databases and enrichment platforms — they tell you who to contact. SalesDuo tells you when and why to contact them. We're not a replacement for your enrichment stack; we're the intelligence layer that sits on top, telling your reps which accounts to prioritise today based on live buying signals.

Does this work for niche or specialised industries?

Yes. We configure signal questions specific to your industry, solution, and ICP. Whether you're in maritime tech, healthcare staffing, or fintech, the signals are tailored to your market.

How do you ensure the signals are accurate and credible?

Each signal comes with the source link and evidence so you can verify it directly.

Why should I adopt a signal-based approach?

The market is shifting. AI-generated outreach is flooding inboxes, response rates are dropping, and more effort is required to get the same results. If you don't adapt to signal-based selling, competitors who do will reach your best-fit accounts before you, with better timing and more relevant messaging.

Pipeline has a signals problem

Know who and when to engage before your competitors do

What is SalesDuo?

SalesDuo is a sales intelligence platform that uses buying signals to help B2B sales teams engage target accounts at the right time. We monitor your target market, detect real-world events, and analyse the context behind each event to determine whether it's actually a buying signal for your solution — so your team knows exactly who to prioritise and why with the right evidences.